01What we handle
- Email management
Inbox zero every day. We triage, draft replies, flag urgent items and archive the rest. Your VA learns your tone within a week.
- Calendar scheduling
Meetings booked, conflicts resolved, travel time buffered. We use your existing calendar (Google, Outlook, Calendly) and send confirmations.
- Invoicing & follow-up
Invoices raised in Xero or MYOB within 24 hours of job completion. Overdue follow-ups at 7, 14 and 30 days — polite but persistent.
- Social media
Three posts a week across Facebook and Instagram. Content calendar agreed monthly. We draft, you approve on Monday, we schedule the rest.
- Customer enquiries
Phone and email enquiries answered within two hours during business hours. We qualify leads and book them into your calendar.
- Data entry & CRM
Contacts entered, leads tagged, notes updated after every call. We work in HubSpot, Jobber, Tradify and most NZ trade platforms.
02How it works
- Discovery call
30 minutes to understand your business, pain points and tools. We match you with a VA who has relevant experience.
- Onboarding week
Your VA shadows your inbox, calendar and processes for five days. We document your preferences and set up shared access.
- Running start
From week two your VA works independently. A weekly 15-minute check-in keeps things on track. Adjust hours any time.
- Monthly review
Hours used, tasks completed, time saved. We suggest process improvements and flag anything that needs your attention.
03Our team
- KPKaren PotikiFounder · 14 years EA experience
Former executive assistant at Fonterra. Manages the Growth and Scale accounts personally.
- JTJade ThompsonVA · Trades specialist
Handles six tradies' admin across Tradify and Xero. Knows job costing, purchase orders and H&S paperwork.
- SMSam MuirVA · Social & content
Runs social calendars for eight clients. Canva, Later, Meta Business Suite. Writes copy that sounds like you, not a bot.
- RHRiko HēnareVA · E-commerce
Shopify orders, supplier comms, returns processing. Handles two online stores and a weekend market stall's logistics.
04Plans & pricing
Starter
$450/mo
10 hours · 1 VA · Email & calendar only
- Dedicated VA
- Email triage & replies
- Calendar management
- Weekly check-in
Most popular
Growth
$995/mo
25 hours · 1 VA · Full admin suite
- Everything in Starter
- Social media (3 posts/week)
- Invoicing & follow-up
- Rollover unused hours
Scale
$1,800/mo
50 hours · 1 VA · Everything
- Everything in Growth
- Customer enquiry handling
- CRM & data entry
- Monthly process review
All prices + GST. No lock-in contracts — cancel or change plan with 14 days notice. Extra hours at $48/hr.
05Client results
I was doing three hours of admin every night after the kids went to bed. Sidekick took that off me in week one. I sleep now.
Our overdue invoices dropped from $14k to under $2k within two months. Jade is relentless but never rude. Customers actually thank her for the reminders.
Sam runs our Instagram and Facebook. Engagement is up 40% and I have not opened Canva in four months. The content calendar she builds is better than anything our old agency produced.
06FAQ
What happens if my VA is sick or on leave?
Karen covers all absences personally. Your VA briefs her before any planned leave, and she has access to your documented processes from onboarding.
Can I change my VA?
Yes, at any time and for any reason. We reassign within 48 hours and the new VA gets a full handover from the previous one.
What tools do you support?
Google Workspace, Microsoft 365, Xero, MYOB, Tradify, Jobber, HubSpot, Shopify, Canva, Later, Meta Business Suite, Calendly, and most NZ trade platforms. If you use something else, we learn it during onboarding.
Is my data safe?
Every VA signs an NDA. We use 1Password for shared credentials, never store passwords in plain text, and access only the tools you grant us. We can work with your IT provider to set up limited-access accounts.
07Start your trial
Try Sidekick free for five hours.
No credit card. No lock-in. We match you with a VA, onboard in a day and deliver five hours of real work so you can see the difference before you commit.